Outcome: all 6 3D mockup packages meet the brief and colour palette provided from Sportsgirl. The 00's digital camera themed package of the water bottle supports SportsGirl's values and gives them a chance to upgrade their marketing as this digital camera theme comes with encouragement for users to post a picture with their drink bottle using hashtags such as#SipShineSportsgirl, #SipSlay Sportsgirl, #SipSparkleSportsgirl, and #SipInStyleSG, which could even tie into a loyalty points. The double useage in a Habit track calendar on the inside of the box.
Brief: The packaging must reflect the core values of “Bold, Positive, Confident, Inclusive, and Fun” while capturing Y2K nostalgia. While meeting a specific design target, the packaging must also be reusable for the customer. We must make Five packages plus a t-shirt placement graphic. While also making sure that there is a re-use the design, there must be no foils, glitter, within the design.
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